SALON INTERNATIONAL DE LA HAUTE HORLOGERIE
SIHH is an annual watch fair that takes place in Geneva Switzerland and is usually held in January. Started in 1991 it has expanded to include over 15,000 guests and media journalists. The fair usually hosts between 16 and 18 exhibitors, but 2017 saw this number rise to include 30 brands. The fair is often dominated by Richemont-owned brands such as Cartier, IWC, and Jaeger-LeCoultre, but also hosts some independent watchmakers such as H. Moser, HYC, and Ressence.
The purpose of the luxury watch fair is to host high end watch brands that feature a lot of “haute horology” pieces in their collections. The fair showcases these high end brand’s releases for the year by showing off their commercial pieces that will eventually be released to the public for sale and pieces that are considered concept pieces that will most likely not be released for public resale. These concept pieces are more for the purposes of showing off what a brand is capable of making but not realistic for wide release and may or may not become limited release pieces.